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Eva SooHoo

A mom of 2 amazing teenagers, a corporate executive turned entrepreneur, a runner, a BRCA2 mutation carrier, a previvor, and the founder of Eileen & Eva. You can reach her at eva@eileenandeva.com

Eva SooHoo

How My Midlife Reinvention Inspired The Launch Of Eileen & Eva (Part 1)

To the outside world, my decision to step down from my senior exec position at the Estee Lauder Companies probably seemed crazy. For years I climbed the corporate ladder and eventually became General Brand Manager for Crème de la Mer and Jo Malone. I launched both brands in the Asian market and helped make them …

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Working Out Before, During or After Breast Cancer Care …Tips from a Certified Personal Trainer

Most of us want to gain strength and endurance as quickly as possible after surgery. With an emphasis on pre-care, too, doctors want us to get in the best shape we can before we enter the operating room and undergo chemotherapy. Strong is the new pretty, and it’s never too late to build muscle. Deciding …

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Making the Most of Your Resources and Giving Back Too…Adding an Oncology Nurse Navigator and Participating in Clinical Trials

Your best friend in the hospital – and when you’re discharged – could be as close as the request to have a designated Oncology Nurse Navigator. Rebecca (Becky) Trupp, R.N. has worked hard to make this option a reality at many facilities around the country. This role was introduced in the 90’s and it is …

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Creative Flair and Pause …Eva Moon Regroups and Thrives after BRCA Surgeries

Finite, Precious Moments Creativity has no bounds but sometimes it takes a break. Eva Moon, comedian, songwriter and author, came up empty for a time after her BRCA gene mutation diagnosis and preventive surgeries. “Accepting wasn’t easy and I had to take a pause,” she claims. A flurry of emotions gave way to her song …

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“Beauty On My Terms” …Insights from The BRCA Sisterhood Founder

Karen Malkin Lazarovitz, founder of the 10,000 member BRCA Sisterhood Facebook group makes it happen. After her preventive surgeries and breast reconstruction 10 years ago, she started something special. Today, this supportive space for women diagnosed with BRCA buzzes with activity. She is also the woman behind BeautyOnMyTerms.com – and she is busy and frank. …

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Getting Grounded …The 8 Month Journey of a Relocated Newlywed with Triple Negative Breast Cancer

A beautiful blond water scientist married a handsome entrepreneur a day shy of Valentine’s Day, last spring. The wedding was held in South Africa near the Vrede en Lust Wine Estate – a retreat for body, mind and spirit. Three weeks later she found a lump on her right breast. Although it was small a …

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Holiday Gifts for Newly Diagnosed Breast Cancer Patients …The Book, The Bra, the Beauty Bundle and the Billow®

Women deserve to be pampered. For those newly diagnosed with breast cancer, this is especially true…along with women preparing for mastectomies. Gifting them with unique products that are tailored to their needs will ease their anxiety and is particularly meaningful in their time of need. I’ve selected a few favorites that will inform and boost …

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Ivis Expands SHARE Services … Latinas Well-Served due to Lessons She Learned from Breast Cancer

In 1993, when Ivis Febus-Sampayo was nursing her second child, she had an odd sensation in her breast. She asked her doctor to check it out. He did not do much of anything. For more than 18 months she complained to him while living with discomfort and worry.  A dull feeling deep inside turned into …

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