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Eva SooHoo

A mom of 2 amazing teenagers, a corporate executive turned entrepreneur, a runner, a BRCA2 mutation carrier, a previvor, and the founder of Eileen & Eva. You can reach her at eva@eileenandeva.com

Eva SooHoo

Cancer Doesn’t Discriminate: Lindsey’s Story Of Being Diagnosed With Cancer At 30 (Part 2)

Q: You were so young when you found the first lump in your breast and I understand that the main reason you’d been doing regular self-exams was that your friend was diagnosed with breast cancer in her 20’s. Do you think you would’ve noticed it if you hadn’t been inspired by your friend’s diagnosis?   …

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Cancer Doesn’t Discriminate: Lindsey’s Story Of Being Diagnosed With Cancer At 30 (Part 1)

At just 30 years old, Lindsey Baguio Gerhard was newly married and settling into her first home with her husband when a pea-sized lump in her right breast changed everything. As Lindsey would soon learn, that lump turned out to be Stage 2 breast cancer which called for 2 rounds of fertility preservation and a …

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How My Midlife Reinvention Inspired The Launch Of Eileen & Eva (Part 2)

My decision to undergo a hysterectomy and double mastectomy after my positive BRCA test was not an easy one (click here to read what led to my decision in Part 1 of How My Midlife Reinvention Inspired The Launch Of  Eileen & Eva®.) The prospect of undergoing 6 surgeries in 18 months and recovering from …

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3 Ways To Practice Self-Love After Breast Cancer Surgery

The weeks and months following breast cancer surgery are filled with confusion, anguish, and stress. First, you have to process your emotions as your body undergoes a radical change. Then you’re bombarded with statistics about outcomes and prognoses and have to figure out the best ways to move forward. Navigating your new reality is bound …

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How My Midlife Reinvention Inspired The Launch Of Eileen & Eva (Part 1)

To the outside world, my decision to step down from my senior exec position at the Estee Lauder Companies probably seemed crazy. For years I climbed the corporate ladder and eventually became General Brand Manager for Crème de la Mer and Jo Malone. I launched both brands in the Asian market and helped make them …

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Working Out Before, During or After Breast Cancer Care …Tips from a Certified Personal Trainer

Most of us want to gain strength and endurance as quickly as possible after surgery. With an emphasis on pre-care, too, doctors want us to get in the best shape we can before we enter the operating room and undergo chemotherapy. Strong is the new pretty, and it’s never too late to build muscle. Deciding …

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Making the Most of Your Resources and Giving Back Too…Adding an Oncology Nurse Navigator and Participating in Clinical Trials

Your best friend in the hospital – and when you’re discharged – could be as close as the request to have a designated Oncology Nurse Navigator. Rebecca (Becky) Trupp, R.N. has worked hard to make this option a reality at many facilities around the country. This role was introduced in the 90’s and it is …

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Creative Flair and Pause …Eva Moon Regroups and Thrives after BRCA Surgeries

Finite, Precious Moments Creativity has no bounds but sometimes it takes a break. Eva Moon, comedian, songwriter and author, came up empty for a time after her BRCA gene mutation diagnosis and preventive surgeries. “Accepting wasn’t easy and I had to take a pause,” she claims. A flurry of emotions gave way to her song …

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“Beauty On My Terms” …Insights from The BRCA Sisterhood Founder

Karen Malkin Lazarovitz, founder of the 10,000 member BRCA Sisterhood Facebook group makes it happen. After her preventive surgeries and breast reconstruction 10 years ago, she started something special. Today, this supportive space for women diagnosed with BRCA buzzes with activity. She is also the woman behind BeautyOnMyTerms.com – and she is busy and frank. …

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