Eva SooHoo

My decision to undergo a hysterectomy and double mastectomy after my positive BRCA test was not an easy one (click here to read what led to my decision in Part 1 of How My Midlife Reinvention Inspired The Launch Of  Eileen & Eva®.) The prospect of undergoing 6 surgeries in 18 months and recovering from

The weeks and months following breast cancer surgery are filled with confusion, anguish, and stress. First, you have to process your emotions as your body undergoes a radical change. Then you’re bombarded with statistics about outcomes and prognoses and have to figure out the best ways to move forward. Navigating your new reality is bound

To the outside world, my decision to step down from my senior exec position at the Estee Lauder Companies probably seemed crazy. For years I climbed the corporate ladder and eventually became General Brand Manager for Crème de la Mer and Jo Malone. I launched both brands in the Asian market and helped make them

Most of us want to gain strength and endurance as quickly as possible after surgery. With an emphasis on pre-care, too, doctors want us to get in the best shape we can before we enter the operating room and undergo chemotherapy. Strong is the new pretty, and it’s never too late to build muscle. Deciding

Your best friend in the hospital – and when you’re discharged – could be as close as the request to have a designated Oncology Nurse Navigator. Rebecca (Becky) Trupp, R.N. has worked hard to make this option a reality at many facilities around the country. This role was introduced in the 90’s and it is

Finite, Precious Moments Creativity has no bounds but sometimes it takes a break. Eva Moon, comedian, songwriter and author, came up empty for a time after her BRCA gene mutation diagnosis and preventive surgeries. “Accepting wasn’t easy and I had to take a pause,” she claims. A flurry of emotions gave way to her song

I’ve noticed the word “DARE” on the front covers of many fashion magazines this year. Fearless. Risking. Stretching outside of your comfort zone. As the founder of a fashion brand for women living with breast cancer, that is what I strive to help women do. To move forward on their own terms. To express themselves